Most companies understand social media is a useful tool to spread the word about their product or service, but they often only look to the most popular platforms, such as Facebook and Twitter. While these social networking platforms have large user bases, there are various other sites that are gaining popularity.
Possibly even more appealing than the growing number of followers among these sites, is the segmentation these sites offer to their users. Individuals are catering their social networking activities to more closely resemble their interests. As people focus their social media browsing, there becomes an opportunity to optimize communication efforts to reach these users.
In order to capitalize on the growing effectiveness social media offers, people must take advantage of the rising popularity of these niche sites. Below is a list of 12 lesser known sites focused on business efforts, and some other niche demographics.
Cofoundr – A community for entrepreneurs, programmers, designers, investors, and other individuals involved with starting new ventures.
Ecademy –A business network for creating contacts and sharing knowledge.
Fast Pitch – A business network where professionals can market their business and make connections.
Focus – A community focused on helping business decision makers and IT professionals make decisions.
JASEzone – A professional community where you can find potential clients and business partners.
Networking for Professionals – A business network that combines online business networking and real-life events.
PartnerUp – A community connecting small business owners and entrepreneurs.
Ryze – A business networking community that allows users to organize themselves by interests, location, and current and past employers.
StartupNation – A community focused on the exchange of ideas between entrepreneurs and aspiring business owners.
Upspring – A social networking site for promotion and social networking.
Young Entrepreneur – A forum-based site for entrepreneurs and small business owners who are passionate about promoting business for themselves and others.
Ziggs – A professional connection portal founded on the principles of professionalism and respect.
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