Common mistakes made by retail marketers

When it comes to content marketing, there are common mistakes many marketers and business owners making on social media today. Creating and promoting content can be time-consuming and costly, so you will want to make sure you are doing it as effectively as possible. Here are 5 common content marketing mistakes you may be making with your small business.

 1.       Writing too much about your product or company

Unfortunately, many business owners may think that business blogging means focusing your articles on or about their specific brand products and services. This can certainly be one part of your content marketing strategy, but it is certainly not what is going to build connections and trust with your audience. Try limiting your specific brand content to about 1/3 of the content you publish. Also, try focusing on providing valuable information that solves problems in your industry while keeping it related to your business and products. Remember to keep the content engaging and interesting to read.

2.       Being Inconsistent With Your Posting Frequency

If you are handling your own content creation, it can be difficult to find the time to consistently be active on social media. The problem with this, however, is that being inconsistent may be conveying something to your customers that just isn’t true: that you just don’t care enough to be consistent. For this reason, having a content calendar is imperative. It doesn’t have to be anything fancy; just a basic outline of when you are going to create and publish your content. You will find that having this schedule will actually take a bit of the pressure off of you, and will ensure your readers and followers have a steady stream of useful content. Try using programs such as Hootsuite, which has a built-in calendar. Hootsuite enables you to schedule days, months, and even years of content in advance and never have to worry about logging in to manually push the content. But remember, check on your content to see if any fans or followers comment, like, or leave questions for your company to answer. Interaction is key

3.       Having a One-Sided Conversation

Like previously stated, a good content strategy isn’t just about consistently publishing content. As we know, social media and blogging aren’t just about you simply pushing a marketing message at your fans and readers. After the content is out there and reaches your audience, it’s time to pay close attention and take time to interact with your audience. Be sure to respond to comments on your blog, to ‘like’ comments on Facebook, and to reply on Twitter. This gives the audience a closer, more personal relationship with the brand, which will lead to an increase of trust for the brand. 

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