Since purchased last year, the Facebook-owned Instagram has flourished. The post-purchase growth jumped 500% in just a year, going from 22 million active monthly users to nearly 100 million current active users.
Here are 5 helpful tips for setting your business social media plan with Instagram
#1 Cultivate a Following
Connect photos to other social media outlets such as Facebook, twitter and Google+. Share all your fun and business related images with the public.
#2 Utilize Insta Video
The newest video feature of Instagram has given video sharing apps such as Vine a serious run for their money. When compared, Insta video exceled in many way over Vine, having a longer video record time, the application of filters, the option to use front camera and importing prerecorded videos into your Insta video. Insta video a great way for fans and consumers to get a closer insde lok to brands., such as sharing behind the scene shoots, and interviews. You may wan to consider integrating thse video with your brands personal blog, extending the reach of your content. Peanuts’ Snoopygram (26,962) was the most-shared branded video on Instagram, followed by EA Sport’s FIFA 14 real-time spot (16,499) and a promo for HBO’s popular TV show ‘Girls’ (15,376).The total number of unique Instagram videos shared on Twitter was 176,016, which is equivalent to ten per cent of the unique YouTube videos shared on Twitter during the same period (1,871,530). Nine out of ten Instagram video shares occurred on Facebook.
#3 Generate a posting plan
Remember, you don’t need to post to your instgram every day. Collect a number of video and photos and decide what is best to post and create a posting plan. You never want to force your brand onto followers, so constructing a strategic posting schedule will have a positive effect on your views, likes, and followers.
#4 Market Your Brand Using Trends
#MancrushMonday, #followfriday, #Fashion, using popular hash tags and trends on your instagram allows your business to join a larger visual community of consumers who enjoy what your brand has to offer. Using a popular hashtag shortens the process of prospective buyers finding their perfect product from your company.
#5 Reward Followers
Collins Paris describes how American Express “offers its followers backstage entries to events such as fashion shows, concerts and even the U.S. Open.” Retail brands should offer reward their followers with discount codes, promos, and passes to company events.