What is Social Commerce?

Twitter, Facebook, Instagram, Google+, the list can go on for days if we listed every form of social media available to the public today!  With social media becoming an increasingly popular method of staying in contact with friends and families, companies have quickly taken advantage of this to push and promote their brands. 62% of marketers today said social media had become more important to the marketing campaigns in the last 6 months (State of Inbound Marketing, 2012). Today’s mobile savvy consumers are accustomed to shopping and viewing their favorite websites via mobile devise, computers, or tablets.  Today, retail is the top industry that has acquired customers through Facebook and social media outlets. (State of Inbound Marketing, 2012)  Let’s think about this, how many times have you logged into a social media outlet, and noticed an ad for a pair of stunning shoes for 30 percent off? Next question, how many times have you selected the link to get a better look at the product? Well there you have it consumers, social commerce in a nutshell!

 Social commerce is a subdivision of electronic commerce which uses social media to support social interaction and user contributions, to enhance the online buyers (you) purchase experience. If you are a small business trying to expand your brand, social commerce is never the wrong direction to explore. If you’re wondering what are some of the key benefits that Social Commerce will offers to businesses Socialterminals has the answers.

Social commerce can increase traffic volume to your brands page.

83% of marketers indicate that social media is important for their business. By creating a wide range of social media platforms, i.e. Facebook, Instagram, Pinterest, Twitter you allow your business the opportunity to promote its self to millions of global consumers As consumers, retweet, like and share your products, family, friends, and customers will begin to notice and travel to your site to rate and search for their perfect product.  As of today Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. While 42% of marketers say Facebook is critical or important to their business, which has increased by 75% since 2012. Facebook and Twitter still dominate, but growth is slowing: While Twitter and Facebook represent nearly 75 percent of all sharing, Twitter declined 7.6 percent, compared to Pinterest, which grew 19.2 percent.

Luxy Hair offers a variety of luxurious virgin hair extensions and wigs from around the world. They personally travel to such far off places an India and Brazil to make certain that the product offered is the most luxurious of 100% virgin hair. Luxy Hair is the perfect example of an audience enabled business that relies on a loyal community of fans. Created in 2010, their YouTube (http://www.youtube.com/user/LuxyHair) channel offers several clip- in hair tutorials. Since then the brand has amassed 1,474,246 subscribers and 173,657,125 total video views! Luxy Hair is the perfect example of understanding your audience and knowing what the most effective source of social media to implement for your site. By utilizing the appropriate forms of E-commerce platforms you can watch your brand page double in traffic, directly affecting you and your companies’ incoming revenue!