Social media marketing is no easy task. But in today’s business world, building a brand’s social media presence is quickly becoming a necessity for companies of all sizes. socialterminals understand this, and, lucky for you, we’re happy to help. With this in mind, we’re very excited to introduce our new weekly blog installment: Social Media Do’s and Don’ts. Check out our first posting below for some quick and fun (we think) tips on social media engagement.
Social Media Engagement.
Engagement is what separates social media marketing from all other forms of advertising. It’s the fruit at the bottom of your yogurt, the stuffed crust on your pizza. Just getting your name out there is no longer enough, you need to be able to entertain your audience and make them want to hear from you. If your audience likes to engage with you, they’ll likely purchase from you. Here’s a few easy ways to get your target audience listening and keeping them from hitting mute.
Do: Find your venue.
You know your company’s target audience; do you know where to find them? Social media channels all have their own niche demographics; just guessing is like playing darts blindfolded: it’s ineffective and somebody’s probably going to lose an eye (or maybe not– but do you want to take that risk?) Focusing on the channels that your audience uses most will save you heaps of time (and money) and will have the biggest impact on your ROI.
Are your B2B? Make sure your LinkedIn account is polished and active. In fashion? Show yourself off on Instagram, and let others show you off on Pintrest.
Do: Mix it up!
With media coming from all over, all the time, people’s attentions are becoming more and more difficult to hold. We need a lot of stimulation to maintain interest. Make sure you’re giving your audience what they want, not just what you want to give them. Figure out what your audience likes outside of your own brand and use this knowledge to generate engaging content. People will be much more willing to listen to you talk about your brand if it’s not the only thing you talk about. Fashion industry: keep up with the art crowd. Hotels: know your beaches and travel tips. And of course, cat pictures– never underestimate the power of good cat meme.
Do: Give it up!
The best incentive for doing anything ever has always been free stuff. People love deals; offering some exclusively through social media channels will get you a huge boost in followers. And, because you know people using that deal all came through social media, you’ll easily be able to calculate your ROI on each campaign. Bonus!
Don’t: Be a loudmouth.
We all know one: that kid from grade school, your coworker, the weird smelling guy on the bus—someone who just loves to talk. And regardless of all your passive aggressive attempts to seem disinterested, they just don’t get the hint until you’re walking away, midsentence. Don’t be that. Don’t be the smelly guy on the bus.
It’s important to be active and post frequently if you want to be heard in the social sphere, but it’s also important to find a balance. Your audience isn’t on social media to hear only from you. Be noticeable, but don’t be annoying. It’s always best to leave your audience wanting more than wanting less. If you’re clogging up your audience’s news feeds with too much irrelevant information, you’re likely going to lose followers, and thus, potential clients.
And that’s it! That’s all you need to know to be successful at social media marketing (until next week, of course). TTFN! And remember: if you’re not having fun with social media, you’re not doing it right!