Starting a social media campaign is almost like staring into a box full of unrecognizable tools – the process can be confusing and frustrating. Books, new articles, and campaign managers have all tried to explain the best methods to launch a successful campaign. In the article, 20 Essentials to Power-Up Your Social Media Strategy, by Akshay Brijkrishan, the author tries to explain the essentials for a social media campaign. Brijkrishan provides his readers with advice on hashtags, branding, creating a content calendar, enhancing their pages, and using Google Adwords.
Brijkrishan urges his readers to keep their social media marketing strategies simple and organized. According to Brijkrishan, hashtags should be “small and precise” and should not be two words together. Furthermore, he notes that adding a Google tracking code to your landing page for ads is very important. Brijkrishan suggests targeting your fan base by using both Google AdWords and the Google’s Remarketing tool with the same wording on your Facebook page. Additionally, Brijkrishan recommends using Google Adwords’ coupons because it’s an effective way to convert users back to your page. He also recommends using the Bit.ly link to promote your brand.
According to Brijkrishan, using a content calendar is an essential tool for an effective social media strategy. The calendar allows you to take your entire strategy into consideration. He suggests including all popular sporting events, important holidays, and birth/ death anniversaries on the calendar. The article emphasizes the efficiency of using Twitter to disseminate information logged on your calendar as opposed to other social channels. Enhancing your Facebook and Twitter pages can give you the edge needed to have a successful social media campaign. Brijkrishan states that your Twitter page should include widgets that provide your customers with different categories from which to choose. When referring to an article or a web page, he suggests keeping it simple by posting just the URL. The article cautions to avoid using auto replies as it is important to give the audience a more personalized experience. Furthermore, he argues that you should create complaint lists on Twitter which will contribute to the development of a damage control system. In addition, he urges people to use Twitter lists, wefollow.com, klout and Peerindex to find out whom to follow on Twitter. On another note, he argues that companies should take into account the time that a tweet is released and the gender being targeted. Youtube can be a great way, “to announce information to first time users.” He also advises sending out emails to those who liked you on Facebook and pack all reactive and content posts together. Moreover, when deciding on a Facebook profile picture, he suggests asking yourself if it looks good on your news feed. He also tells his readers to use words like “Check it out”, “It’s here”, “Out now” and “I bet you didn’t hear this” because these are key words that help your audience to click on your content.
While Brijkrishan provides valuable insights for maximizing the benefits of social media use, his methods are more time consuming than need be. Managing social presence on a manual level is generally not cost effective and makes it challenging if not impossible to measure ROI. Going from page to page to manage content is a time waster and will ultimately increase overhead expenses and negatively impact your ROI. An effective social media management platform eliminates these problems. With multiple channels and ever increasing pages, your data grows exponentially and you will need an intelligent system to handle this mountain of information.
That said, it is important to think about which vendor you’re going to use to solve the problem. For example, where are you concentrating your efforts; is it on campaign marketing, service and supports or maybe it is analytics. Where do you want to concentrate your efforts? Is it campaign marketing and analytics? For now that might be enough but in future you might want to have a vendor that focuses on campaign marketing, analytics, service and support. While some vendors can only provide analytics and campaign marketing, socialterminals is the only platform that provides campaign marketing, analytics, service and support.