Social Media Unearned Attention?

We are interested in your opinion.  There are numerous social media venues available so we are asking which in your opinion, is least deserving of the attention being paid to it.


Social Media Influences GOP Race

According to ABCs reports the 2010 Midterm elections were a display of the effectiveness of social media campaigns on elections. In the 2010 elections, the candidate who more people “liked” on Facebook won in 71% of Senate elections. Twitter was even more accurate, as candidates with more followers won 74% of the time.  Dr. Paul Haridakis, associate professor of Communication Studies at Kent State University and a long-time scholar in the area of the impact of media on the political landscape in the U.S said:

Many will watch videos and use traditional media like TV to acquire political information about the candidates, but they also are going to the Internet and using social networking sites to see who people they know support. The information gleaned from their social networks may be the information they find most credible and persuasive.

As the role of social networking becomes more integrated with out daily lives, more individuals will look toward these channels for information to form their political choices.  With the accessibility of political statements and debates on venues like Youtube, citizens can view more footage of potential candidates and make more educated voting decisions.  Realizing the shifting paradigm in media distribution, some candidates are making great efforts to appeal to the rising channels.

While exact costs of social media efforts are not being released at this point, GOP candidates like Mitt Romney are embracing the platforms as a key aspect of their presidential bids.  His campaign manager has been quoted as saying, “Even in its infancy, you can tell that the 2012 presidential race will be much more social media centric.”  He then gave credit to President Obama’s campaign for using venues such as Facebook and Twitter, while his competitor, John McCain, ran a more traditional campaign.

Under these ideals social buzz can directly have an effect on the outcome of the upcoming election.  According to Youtube statistics, the current breakdown of candidates appeal shows Republican Ron Paul as the leader:

Video Views

Even more of a discrepancy can be seen in the amount of subscribers to the respective candidates:

Candidate subscriptions

Perhaps the figures are disproportional to the sentiments of the country based on the demographics of Youtube users.  Ron Paul’s followers are in large part younger individuals, who would be more likely to follow the politician on venues such as Facebook, Twitter or Youtube.

New HampshireRepublican Presidential Primary

Polling Data









Final Results







Romney +16.4

In the recent New Hampshire primary, Ron Paul’s votes did not directly relate to his youtube following, but still shows social media  relevance in the race. Social media is not the only tool candidates must utilize to bring their campaign goals to fruition, but based on the figures available, they must strongly consider their online presence as a key aspect to the race.

12 Lesser Known Business Social Networks

Most companies understand social media is a useful tool to spread the word about their product or service, but they often only look to the most popular platforms, such as Facebook and Twitter. While these social networking platforms have large user bases, there are various other sites that are gaining popularity.

Possibly even more appealing than the growing number of followers among these sites, is the segmentation these sites offer to their users. Individuals are catering their social networking activities to more closely resemble their interests. As people focus their social media browsing, there becomes an opportunity to optimize communication efforts to reach these users.

In order to capitalize on the growing effectiveness social media offers, people must take advantage of the rising popularity of these niche sites. Below is a list of 12 lesser known sites focused on business efforts, and some other niche demographics.

Cofoundr – A community for entrepreneurs, programmers, designers, investors, and other individuals involved with starting new ventures.

Ecademy –A business network for creating contacts and sharing knowledge.

Fast Pitch – A business network where professionals can market their business and make connections.

Focus – A community focused on helping business decision makers and IT professionals make decisions.

JASEzone – A professional community where you can find potential clients and business partners.

Networking for Professionals – A business network that combines online business networking and real-life events.

PartnerUp – A community connecting small business owners and entrepreneurs.

Ryze – A business networking community that allows users to organize themselves by interests, location, and current and past employers.

StartupNation – A community focused on the exchange of ideas between entrepreneurs and aspiring business owners.

Upspring – A social networking site for promotion and social networking.

Young Entrepreneur – A forum-based site for entrepreneurs and small business owners who are passionate about promoting business for themselves and others.

Ziggs – A professional connection portal founded on the principles of professionalism and respect.

Top 10 Mobile Etiquette Tips

Throughout business meetings, office conversations and daily socializing our lives have been effected by the advent of the cellular phone. While the advance in technology has benefited our lives; allowing us to keep in contact and conduct important matters instantaneously, we have to remember there is a time and place for us to utilize our mobile devices.

We have gathered our top 10 rules for mobile phone etiquette both in and out of the workplace.



1) Know when to turn it off

Shut your phone off in hospitals, clinics, classrooms and theaters. These locations are based on others enjoyment, or their wellbeing, both of which should not be disturbed by your call. If you absolutely must keep your phone on, leave it on vibrate and answer any text or call after you have left the area. Don’t forget, turn it off on a date. That time should be spent with the person you are trying to date.

2) Know when to put it down

When you are ordering a product or service, make sure you give that person your attention for that time frame. It is both rude and inefficient to waste one another’s time as you finish your conversation.

3) Don’t text and drive

As if this needed more explanation, The Department of Transportation recently discovered that drivers who text while behind the wheel operate with the same efficiency as a driver with a BAC of .11. It is dangerous to yourself and others around you.

4) Mic check

Realize how loud you are speaking, and be mindful of those around you. A screaming statement is not acceptable even if there is monumental static on the line.

5) Get in some face time

While there may be some need to be on your phone on occasion, don’t forget about the people around you. It is inconsiderate to hold conversations on the phone for extended periods of time while you are in someone else’s presence.

6) Set aside email time

If you are constantly checking your email on your phone you will wind up wasting substantial portions of your day. By setting aside particular times for you to check your email, you will be better able to focus on tasks at hand and curb frivolous time expenditures.

7) Everyone can hear your ringtone

Be mindful of your ringtone. Based on the situation you are in, someone may become bothered by your selection in music if it plays continuously throughout the day. Also consider the volume you set your phones ring and how it will affect those near you.

8) Observe the 10 foot rule

 If you are going to be on the phone for an extended period of time, try and leave 10 feet of distance between you and other people. This way your conversation is not fully overheard, and you do not bother all the would-be listeners.

9) Set up a professional voicemail

After someone has went through the various rings to get to your voicemail, you do not want to leave them another long statement to listen to in order to leave you message.

10) Look up when walking

It can be tempting to check your stocks, texts or facebook as you walk around in public, but keep an eye on your surroundings.  “I was checking my email.” is not a good enough excuse when you knock over someone’s stroller.

Social Banking


As social media takes a more prominent role in our daily lives, companies have been looking to capitalize on the new venue for communication.  The trend has now taken a further step as large banking organizations such as Citibank, now offer rewards programs usable through these social media platforms.  On Tuesday January 3rd 2012, launched their, “ThankYou Point Sharing Facebook App” that allows users to  lets users team up to use their credit card rewards points, whether for charity, a group gift or a personal goal.  According to Citibank, they are the first institution to offer such a feature.


The app expands on a previous service Citibank offer that lets customers transfer points between one another through the bank’s homepage. Upon receiving customer feedback, Citibank decided to expand the rewards program capability allowing the process to take place over media outlets.   Based on statements from various Citibank employees, the application will make point sharing easier, but would not offer any information on clients that they did not choose to share.  The program would not identify Citibank clients to other Facebook users, instead leaving that up to each customer to choose whether or not they decide to announce their membership.  Privacy concerns have been thoroughly discussed by top Citibank executives, and they are apparently confident with the safety systems their program has in place.


“[The] average it costs between $100 and $150 to acquire new customers”, says Scott Strumello, a consultant for Auriemma. Citi’s app, which by contrast, is a low-cost acquisition tool.  The banking industry is trying to capitalize on the emerging market, and as long as information protection can be insured is poised to benefit from the interface.


In an attempt to promote the service further, Citibank is also offering 2,500 free rewards points to the first 4,000 customers to sign up.